Smucker’s Uncrustables is on track to reach a $1 billion milestone, according to Sherwood. The company behind the frozen PB&J sandwiches, TSMC, exceeded sales expectations in Q2 due to the growing popularity of AI, as well as partnerships with Nvidia and Apple. Since being acquired by J.M. Smucker Co. in 1998 for around $1 million, Uncrustables has experienced consistent sales growth. In the previous year, the company made nearly $700 million in sales from their PB&J discs.
Jefferson County, Alabama recently announced that a new factory will be opening soon to keep up with the rising demand for Uncrustables. This facility will cost over $1 billion to build and create approximately 750 new jobs solely focused on producing the famous crustless PB&J sandwiches. Despite little to no advertising, Uncrustables has achieved success, prompting Smucker’s CEO to announce plans for a new factory to meet the growing demand.
In other retail news, Express plans to close over 100 stores after filing for bankruptcy, while Red Lobster is rumored to be considering a similar move. Additionally, Mondelez, the maker of Oreo cookies, is facing fines for restricting cross-border sales.
