The unification of all Seed World brands under one name has brought about positive changes for the editors. Aimee Nelson, editor of Seed World U.S., expressed excitement about the new direction, noting that it will bring more recognition and credibility to the brand. This, in turn, will create a cohesive connection with readers and enable the editors to take a global perspective when tackling agricultural issues.
Marc Zienkiewicz, senior editor of Seed World Canada, also shared his enthusiasm for the changes. He pointed out that having everything under one brand allows for a global feel and easy access to information across countries and continents. Marcel Bruins, editorial director of Seed World Europe, expressed similar excitement over the unification of all brands under one umbrella, emphasizing the importance of building a sense of community within the Seed World family.
Elena Mansur O’Dowd, associate editor of Seed World LATAM, highlighted the interconnectedness of the agricultural world and stressed the need for various perspectives to be shared. She noted that as stakeholders from different regions become increasingly connected, it is crucial to ensure that everyone feels involved in discussions around agricultural issues. Madeleine Baerg, director of content, agreed and emphasized the importance of delivering content that is relevant and accessible to readers from different regions while taking a local, regional, and global perspective.
Overall, these changes have brought about a new era for Seed World and its editors are excited about what lies ahead as they continue to cover agricultural issues from around the world with a cohesive approach.
