Samsung has introduced the song “Simple, Así” at four major music festivals in Latin America in March. This tune highlights the features of Galaxy AI, Photo Assist, Live Translate, and Circle to Search with Google, all integrated into the new Galaxy S24. As an official sponsor of Lollapalooza Brazil and Argentina in 2024, as well as the Estéreo Picnic festival in Colombia and Asunciónico in Paraguay, Samsung showcased this song performed by digital influencer SAM.
The new track highlights the capabilities of Galaxy AI technology in the Galaxy S24 series, making activities like editing photos, searching for objects in videos, and translating calls into multiple languages easier. Samsung will also promote an exclusive choreography of the song on its social media platforms as part of its strategy to connect with younger audiences.
Arthur Wong, senior director of Samsung for Latin America stated: “Samsung wants to connect with young generations in a genuine way. We are releasing a new song that will appeal to our audience and take advantage of our presence at these significant cultural events to promote this melody.”
