Roblox and Netflix Partner to Create Immersive ‘Digital Theme Park’ on Online Gaming Platform

Roblox has teamed up with Netflix to create an exclusive “digital theme park” on its online gaming platform, called Nextworld. This web-based universe will showcase characters and content from Netflix’s intellectual property, including popular titles such as “Stranger Things,” “One Piece,” “Cobra Kai,” and “Rebel Moon.”

The launch of this offering is set for early access on Wednesday on Roblox. Once inside Nextworld, players can explore their favorite series and films in depth. Immersive games such as “Stranger Things: Escape from Hawkins High,” “One Piece: East Blue Brawls,” and “Rebel Moon: Outskirts Battles” will offer a new way to connect with beloved characters. Players may encounter familiar faces like Dustin, Luffy, and Jimmy from the respective shows, who will act as guides through their worlds.

Roblox itself is free to use, but users can purchase “Robux” to buy virtual objects within the gaming platform. Netflix’s 3D interactive spaces in Nextworld on Roblox feature various minigames, including one inspired by the competition series “Is It Cake?” and another where players can test their karate skills in the Cobra Kai Dojo. The “Streamship” allows users to participate in online events like premieres and viewing parties, such as the May 17 “Jurassic World: Chaos Theory” preview or watch daily content at the “Tudum Theater.”

As players venture through Nextworld, they can collect objects and wearables from different shows and movies to decorate their Fan Pod, a private space that can be kept for personal use or shared with friends. By completing challenges and earning currency in Nextworld, players can expand their pod with exclusive items such as limited User-Generated Content like a Demogorgon Plushie Head or a One Piece Flag.