PureFuel, a sports hydration drink company based in Philadelphia, has recently secured the official hydration partner spot for the 76ers. This achievement is a result of the hard work and dedication of CEO Dane Lance and co-founders Ra-Tah Johnson, Mustafa Shakur, Gillie Da King, Wallo, David Elliott, and Derrick Lance. Despite their limited experience in running a sports hydration/energy drink company, they managed to beat out other competitors to secure the partnership.
This success comes just over a year after PureFuel’s inception, showcasing the rapid growth and potential of the brand. Previously, the 76ers were partnered with BioSteel. However, this partnership ended after BioSteel filed for bankruptcy. In their new role as the official hydration partner, PureFuel’s branding can be seen throughout the Wells Fargo Center, including digital signage, team benches, coolers, and during pregame ceremonies.
PureFuel’s partnership with the 76ers extends beyond just branding. The company is also providing 50 free registrations for youth players to attend the team’s summer basketball camps. This opportunity allows PureFuel to engage with a broader audience and create connections with young athletes. With this partnership in place, PureFuel is well-positioned to make a significant impact in the sports hydration industry and continue to grow its brand presence.
