In the digital sector, there is currently a wave of artificial intelligence that is changing the world of influencers. This new technology is providing businesses with economic advantages by offering virtual influencers that offer unparalleled creative control and a more cost-effective alternative to human influencers. These virtual models can represent brands in advertisements as if they were real actors, attracting a younger, technology-loving audience.
The use of AI in public relations, such as creating virtual influencers, has become increasingly popular in recent years. Influencers like Lil Miquela, who was created by a Californian agency and has amassed a large following on Instagram, have participated in numerous advertising collaborations. The use of AI tools like Sora video generative AI and Deepshot allows influencers to create engaging content without the need to physically record themselves speaking. While these tools make the influencer’s work easier, they also pose a potential threat as AI technology becomes more advanced.
The rise of AI in the influencer marketing industry is projected to reach $200 billion by 2032. Despite this growth, agencies like The Clueless maintain that real models will not become obsolete and can coexist with AI-generated models. This transition is compared to the evolution from copy shops to home printers, providing influencers with additional options for creating content.
Overall, artificial intelligence is transforming the influencer marketing landscape, offering new opportunities for creativity and engagement. The coexistence of real and virtual influencers showcases the evolving nature of the industry and the potential for AI technology to enhance marketing strategies in the digital age.
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