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Rain Technology, a leading directional display company, has unveiled Display Screen Branding, a revolutionary new technology that enables logos and text to be visible outside of the central viewing angle of the display for marketing and privacy purposes. This cutting-edge solution can be applied in various industries, including retail displays, POS systems, ATMs, and even in vehicles.

Robert Ramsey, CEO of Rain Technology, highlighted the company’s extensive experience in optics and photonics that has enabled them to develop new functionalities for LCD and OLED displays. Ramsey explained that with Display Screen Branding, marketers can showcase a static logo or promotional message even when the display is turned off or in privacy mode.

Elly Chen, director of product planning and marketing at CMMT, expressed excitement about the potential of this innovative technology. Chen emphasized the ease of integration with Display Screen Branding into pillar-to-pillar automotive displays. She also mentioned that CMMT is ready to collaborate with brands and panel manufacturing partners to bring their visions to life using this groundbreaking solution.

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