TransUnion’s strategy revolves around its vast collection of consumer data, which has been accumulated through the acquisition of over 25 companies over many years. The company is currently integrating this data onto a comprehensive platform called OneTru, which provides a range of data services, including data ingestion, management, governance, and security.
OneTru will allow TransUnion and its clients to access the company’s extensive consumer data to support advanced analytics, machine learning models, and generative AI applications. This initiative is being led by Achanta, who has held similar positions at Neustar and Walmart.
TransUnion’s migration to AWS, known as “Project Rise,” is expected to be completed by the end of the year. This transition has enabled TransUnion to establish a multicloud infrastructure that also supports Google Cloud Platform. However, the main focus of their technology modernization efforts is on OneTru and its 50 petabytes of data that have been accumulated over many years. With OneTru in place, TransUnion can offer its clients powerful insights into consumer behavior and preferences, enabling them to make more informed decisions about their products and services.
