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Courtesy of IAS

Popular Sense Networks, and Integral Ad Science have struck a pact to supply secure, information-driven options in the kids’ marketing marketplace.

Popular Sense Networks, a for-profit affiliate of Popular Sense Media, creates and curates secure content material experiences for children, and was behind the launch of Sensical, a streaming-video hub for young children in between two and ten. Integral Ad Science functions to spot advertisements in secure environments

Beneath terms of the pact IAS will tap into Popular Sense Networks’ insights and proprietary information to support their client base spot and handle campaigns, whilst complying with the Children’s On the internet Privacy Protection Rule, which imposes particular specifications on operators of web-sites aimed at children below the age of 13.

“Common Sense Networks remains deeply committed to making secure, clever options for brands by means of the meaningful sources at our disposal, anchored by our proprietary information and contextual targeting options,” says Popular Sense Networks COO Jad Dunning, in a statement. “We appear forward to functioning closely with IAS to raise business awareness about COPPA compliance for their brand partners who want to spot secure, contextually relevant campaigns on a broad set of digital content material.”

Advertisers have extended been concerned about problems surrounding so-named “brand security,” and these worries have only grown in a planet grown extra reliant on social media.

“Integral Ad Science gives advertisers with the most actionable information to drive superior outcomes whilst safeguarding their brands,” says Yannis Dosios, Chief Industrial Officer at IAS, in a ready statement. “By functioning with Popular Sense Networks, we are delighted to present advertisers a potent new tool for making sure that their advertisements are operating in a brand secure and appropriate atmosphere. As a father of 3, I am proud that IAS is top the way in safeguarding young children from finding exposed to inappropriate marketing.”

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