Phoenix has been recognized as a leading sports market in the Western region, falling just below Los Angeles and Las Vegas. The Valley was praised for its accessibility, with 14 professional sports venues located within an hour’s drive. In addition to the All-Star Weekend, Phoenix hosts other permanent events like the NASCAR United Rentals Work United 500 and the ATP Arizona Tennis Classic.
The NBA has announced that Phoenix will be hosting the 2027 All-Star Weekend, a decision that Suns owner Mat Ishbia is thrilled about. Factors considered in the ranking included venue quantity, media partnerships, key vendors, safety, hospitality, and entertainment. With 26 major sports venues, including a Super Bowl stadium and a PGA Tour venue, the Phoenix area is no stranger to hosting major sporting events.
Phoenix has invested heavily in new venues in the last decade, such as the Legacy Sports Complex in Mesa. The report also noted Phoenix’s comparatively low tax rate, with a room tax of just 12.57%, lower than most of the top 50 markets. All in all, Phoenix is gearing up to showcase its sports business capabilities on a national stage during the 2027 NBA All-Star Weekend.
