NBCUniversal Media Group has announced the promotion of David Pietrycha to Chief Business Officer, a newly created position within the organization. In his new role, Pietrycha will be responsible for developing strategies to drive the evolution and growth of the business. He will collaborate closely with divisional leadership on key resource allocation and investment decisions, including content rights, strategic partnerships, mergers and acquisitions, and new business development.
Pietrycha has recently overseen major sports rights negotiations for sports leagues like NFL, NASCAR, and WWE, and has a wealth of experience in new business opportunities, distribution strategies, affiliate renewals, and key portfolio decisions across linear and streaming platforms. Prior to his current role as EVP Strategy & Business Development at NBCUniversal Media Group, he served as Chief Financial Officer for NBC Sports Group.
NBCUniversal Media Group Chairman Mark Lazarus expressed his confidence in Pietrycha’s abilities stating that he has been an essential partner in the growth and evolution of the television and streaming business model. His expertise in financial oversight across various Media Group businesses such as NBCU’s broadcast and entertainment cable networks, direct-to-consumer businesses like Peacock
