Milk & Honey Music + Sports + Ventures has recently acquired VMG Sports, a boutique sports agency known for representing some of the biggest names in the NFL. This acquisition is a major step in Milk & Honey’s commitment to diversifying and expanding their representation of top-tier talent in both the music and sports industries.
The deal was negotiated by Milk & Honey president/founding partner Lucas Keller and VMG agents Adam Heller, Michael Simon, Greg Diulus, and Sammy Spina. With this acquisition, 15 players from VMG Sports will join Milk & Honey’s existing roster of 83 clients, including Courtland Sutton and Kamren Curl.
Keller stated that VMG Sports shares the same commitment to advocating and creating value for athletes as Milk & Honey does for their clients in music and entertainment. “We are thrilled to have the opportunity to work with such a talented group of athletes,” he said. “VMG Sports has a proven track record of success in the sports world, and we are excited to bring that expertise to our clients.”
Simon expressed excitement at becoming part of the Milk & Honey family, while Heller described the agency as a perfect fit for their team and clients. “Milk & Honey has always been known for their dedication to representing premier talent in both music and entertainment,” he said. “With this acquisition, we are able to expand that representation into the world of sports.”
The deal was facilitated by a team of lawyers and advisors from various companies. It is a significant step in Milk & Honey’s commitment to diversifying their representation portfolio and providing more opportunities for top-tier talent across multiple industries.
