At NAB 2024, HAND (Human & Digital) will showcase its global Talent ID registry at Booth W3921. This registry is a unique identifier standard designed to bring cost savings and revenue acceleration for legal, virtual, and fictional talent in various industries such as entertainment, sports, music, and gaming. The technology behind Talent ID was specifically developed to address threats to Name, Image, Likeness (NIL) rights posed by unlicensed AI-based deepfakes while also automating talent use for consent-based digital replicas.
The B2B Talent ID registry from HAND provides business intelligence through API and web UI access. Public talent IDs offered by HAND are interoperable, free to resolve, have no expiration date and are currently being utilized in the media supply chain. The technology is available on a Software-as-a-Service (SaaS) subscription model that gives subscribers access to both API and web UI features.
Will Kreth, CEO & Founder of HAND emphasized the potential risks that deepfake technology and generative AI-based applications pose to both individual talent’s NIL rights and a brand’s Intellectual Property. By authenticating notable human talent, their digital replicas and fictional characters, HAND’s Talent ID system aims to track, protect and automate talent usage across the media supply chain.
In a recent announcement, HAND revealed that its Talent ID technology and APIs have been integrated into the Fabric database. This integration allows customers to search, match and even create their own resolvable unique HAND Talent IDs directly within the Fabric platform. Fabric is a cloud platform that enables customers to manage metadata about TV shows, movies games among others. Rob Delf CEO of Fabric expressed excitement about the partnership with HAND emphasizing how persistent standards based IDs bring value to their workflows he pointed out how important it is for them offer customers comprehensive contextual title and talent metadata as more HAND Talent ID will be available in the future
