Rainn Wilson, the actor who played Dwight in the popular series “The Office,” has teamed up with AT&T Business to launch a new campaign promoting their services. The campaign centers around a new business idea that Wilson came up with to sell custom sleep pillows that feature his voice as a soothing accompaniment to sleep. Despite the characters’ general incompetence, AT&T Business’s solutions remain consistent and are designed to help businesses succeed.
The campaign features actors such as Jenna Fischer (Pam), Craig Robinson (Darryl), Creed Bratton (Creed), Kate Flannery (Merideth), and Brian Baumgartner (Kevin) working on the product launch. The team faces challenges throughout the process, including struggling to keep track of inventory, creating social media content, and accessing the computer room. However, they persevere and manage to successfully launch their website on April 17.
AT&T Business teased the campaign during the Masters golf tournament before officially launching it on April 17th. The show “The Office” has been off the air for more than a decade but its popularity on streaming services has kept it relevant. The actors from the show have appeared in various advertising campaigns over the years, drawing on their characters’ personas in some cases and not in others. Some of these brands include Cheerios, Bush’s Beans, and Apple’s Filemaker.
