Dany Garcia, the Chairwoman of the Garcia Companies, spoke with Ed Ludlow on “Bloomberg Technology” about how they manage brands like Teremana, ZOA Energy, and production company Seven Bucks Productions, owned by Dwayne “The Rock” Johnson. She shared her insights on the importance of social media partnerships and how they leverage them to reach a wider audience.
Garcia also discussed her role as the first female sports league owner and shared the story of the merger between XFL and USFL, resulting in the creation of the UFL, a professional American football minor league backed by RedBird and Fox. She talked about the challenges and successes of this merger and how it has impacted the sports industry.
During the interview, Garcia hinted at what her next venture might be while discussing her wide-ranging businesses. With a successful track record in managing multiple brands and ventures, Garcia continues to be a prominent figure in the business world, paving the way for women in sports and entertainment.
