In a move to provide fans with a new and exciting viewing experience, Brentford has partnered with Genius Sports. This partnership will enhance the way fans view the game, both in the stadium and on social media.
Brentford fans at Gtech Community Stadium will now have access to augmented highlights that include shot speeds, shot trails, player names, and pitch maps. This technology will allow fans to see the game from a whole new perspective and gain a deeper understanding of the action on the pitch.
Steve Watts, marketing services director at Brentford, emphasized the importance of putting fans first. He highlighted that while Brentford already offers an impressive matchday experience, they are always looking for ways to improve it. By incorporating data-driven analysis into their highlights, they hope to provide fans with a truly unique and engaging experience.
Brentford is known for its data-driven approach to football and this partnership is no exception. The club believes that by catering to fans who are interested in analytical aspects of the game, they will be able to offer an even more innovative viewing experience. Fans can look forward to more exciting features as Brentford continues its commitment to improving its matchday experience for all its supporters.
Overall, this partnership is an excellent example of how modern technology can enhance fan engagement in sports. With more data-driven features coming soon, Brentford is set to become one of the most technologically advanced football clubs in Europe.
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