Nedra Glover Tawwab, a therapist based in Charlotte, N.C., has become one of the most-followed people in her profession on social media. She joined Instagram in July 2017 and now has over 1.8 million followers on the platform and nearly 16,000 on TikTok. As a Black therapist, Tawwab is able to relate to individuals who may not have access to therapy or believe it’s not for them. She draws from Black culture in her work, using language and visuals that resonate with Black audiences.
Tawwab’s recent posts have focused on topics such as maintaining hope, nurturing healthy relationships between parents and adult children, and reflecting on the past year with a set of questions. She also works to destigmatize difficult emotions like grief, creating a safe space for her followers to explore their feelings openly. Tawwab is mindful of what she shares on social media, avoiding giving personal feedback or diagnoses. When people reach out to her for help, she directs them to local therapists for personalized support.
Although Tawwab recognizes the potential of social media as a tool for expanding mental health awareness, she emphasizes that it’s just the starting point in the journey toward better mental health. Her goal is to provide information and support that encourages individuals to seek professional help and develop a therapeutic relationship in their local area. Social media serves as a valuable entry point for those beginning to explore mental health topics, paving the way for deeper personal growth and healing in the hands of trained professionals.
Building an online presence was crucial for Tawwab as it allowed her to reach a wider audience beyond her in-person therapy sessions where she could only see a limited number of people each week. Being able to connect with others through social media has allowed Tawwab to break down barriers and make therapy more accessible to marginalized communities.
Feedback from Black women often highlights how her relatable appearance and messaging create a sense of connection and comfort. By representing her culture authentically, she helps break down barriers and make therapy more accessible to marginalized communities.
In conclusion, Tawwab’s success on social media highlights the importance of authenticity when it comes to representation in mental health spaces. By drawing from Black culture and providing support that encourages individuals to seek professional help, Tawwab is making an impact beyond just numbers by promoting better mental health outcomes for all individuals seeking care.
