In collaboration with M&C Saatchi, Science in Sport (SiS) has launched its new brand platform, “You can’t beat science,” to appeal to endurance sports enthusiasts. The campaign emphasizes SiS’s commitment to rigorous research in fueling and recovery.
M&C Saatchi conducted focus groups with the target audience and found that athletes were driven by personal improvement and achieving their own personal bests rather than competing against others. They were looking for the best nutritional support to help them reach the next level in their training.
The new brand platform features black and white images of real athletes competing, with headlines that highlight the importance of science in sports nutrition. The art direction and typography are inspired by science, reflecting SiS’s scientific approach to product development.
Matt Lee, executive creative director at M&C Saatchi, stated, “SiS are the world leaders in sports nutrition. This campaign showcases their dedication to testing and formulating products for serious athletes. With their unmatched track record and access to elite athletes, SiS proves that science is a crucial element in achieving peak performance.”
SiS is trusted by 320 elite teams and institutions globally, including INEOS Grenadiers, Elite Running Team, and Tottenham Hotspur. Their products fueled 74 medal wins at the 2020 Olympics, demonstrating the effectiveness of their scientifically formulated energy products.
