During the 2024 SVG Digital Engagement Forum, Barstool Sports’ Brian Fitzsimmons spoke about how the company creates unscripted content to drive engagement. With a focus on appealing to a younger demographic, Barstool Sports has found success on social media platforms and in their dedicated digital spaces.
Fitzsimmons discussed the balance between pre-planned and spontaneous content at Barstool Sports, highlighting how they leverage the creativity of their creators and use data and metrics to refine their digital strategy. By embracing the unique culture of the company, they are able to create more engagement among their audience.
Barstool Sports offers viewers a variety of entertainment content either in the studio at their NYC office or while covering major sporting events. For more insights from the 2024 SVG Digital Engagement Forum and other industry-related discussions, you can visit SVG’s YouTube channel. It is clear that Barstool Sports is committed to creating engaging content that resonates with their audience and drives interaction across their digital platforms.
