Apple has been in talks with both Google and OpenAI to integrate advanced Artificial Intelligence (AI) technology into its products. While discussions with Google are focused on integrating the conversational generative AI engine known as Gemini into iPhones via software updates later this year, Apple has also been exploring partnerships with OpenAI to potentially utilize its generative AI model, GPT.
According to sources familiar with the matter, Apple is discussing the possibility of incorporating Gemini into iPhones through software updates in the near future. This technology includes a chatbot known as Bard and large language models (LLM), and could offer new features for users that can be leveraged on devices rather than in the cloud.
In addition to its partnership with Google, Apple has also been working on developing its own internal chatbot project known as Ajax. However, sources indicated that Apple’s technology may be less capable compared to other tools available, prompting the company to seek partnerships with leading AI providers like Google and OpenAI. By collaborating with these companies, Apple aims to enhance the functionality and capabilities of its AI technology.
Overall, these negotiations highlight Apple’s commitment to leveraging advanced AI technology in its products and services. By partnering with leading AI providers, Apple aims to offer innovative features that can enhance user experience and provide new opportunities for its customers.
