Amadeus has recently teamed up with Expedia Group to implement New Distribution Capability (NDC) technology on a global scale. This collaboration, which strengthens their nearly two-decade partnership, showcases Amadeus’ commitment to driving the industry towards modern, enhanced retailing. The goal is to foster growth and improve the overall traveler experience.
Through this partnership, Amadeus aims to help stakeholders take full advantage of NDC technology’s benefits. NDC allows airlines to create customized offers using the latest merchandising techniques, which can then be efficiently presented and distributed through travel sellers like Expedia Group and their customers.
Expedia’s vice president of global connectivity & partner solutions, Chris Hodges, highlighted the significance of integrating Amadeus’ aggregated NDC content into their connectivity portfolio. This move demonstrates Expedia’s dedication to providing travelers with a wide range of choices and personalized experiences in line with the industry’s adoption of NDC technology.
Sam Abdou, executive vice president of global sales airline IT, distribution, and global online travel agencies at Amadeus, emphasized the company’s commitment to leveraging NDC technology for the benefit of all stakeholders. By partnering with one of their largest online travel agency partners, Amadeus is well-positioned to promote collaboration across the industry and enhance the travel experience for everyone.
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