In recent years, artificial intelligence (AI) has become a popular topic of discussion worldwide. While there is hope that AI could help solve societal problems and make people’s lives easier, there are concerns about its control and management, as well as the possibility of it being misused by malicious actors to spread false information.
As we prepare for the 2024 election, the impact of AI on political communication is becoming increasingly important. Dr. Scott Brennen, head of online expression policy at the UNC-Chapel Hill Center on Technology Policy, recently discussed these concerns in an extended conversation with NC Newsline. In the first part of the conversation, they discussed the positive and negative aspects of AI in communication. In the second part, the focus shifted to political communication, specifically in relation to the upcoming election.
Dr. Brennen believes that while there may be a risk that AI-generated misinformation could influence the election outcome, he remains optimistic that elected officials can take proactive steps to safeguard democracy’s integrity. He emphasized the need for policy frameworks for political ads in an age where AI can be used to manipulate public opinion.
In conclusion, while AI has many potential benefits for society and politics alike, it is crucial that we remain vigilant about its potential risks and work towards creating policies that prevent its misuse while maximizing its benefits.
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