Yahoo has recently acquired Artifact, a news app developed by the founders of Instagram, Kevin Systrom and Mike Krieger. The app uses AI technology to personalize content for users based on their activity and preferences, similar to TikTok.
Initially, the founders had announced the closure of the app due to market opportunities. However, with the help of Yahoo, they have decided to keep it running. This acquisition means that Artifact will no longer operate independently and its personalization technology will be integrated into Yahoo services like Yahoo News.
This move demonstrates a growing trend of incorporating AI and personalization technology into various platforms to enhance user experience and engagement. As a result, users can expect to see a more personalized experience when using Yahoo services in the coming months.
