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In a roundtable discussion, industry leaders analyze the game-changing influence of Unreal Engine on imagination and creativity within sports graphics. Komal Bhukhanwala, CBS Sports Senior Art Director, Arturo Brena, KéexFrame Founder and CEO, and Barton Damer, Already Been Chewed Founding Artist, Creative Director, and Owner share their thoughts on how the 3D computer graphics game engine is redefining creative boundaries and shaping the core of creative thought for professionals in the sports graphics field.

The presentation was originally delivered at the 2024 SVG Sports Graphics Forum in New York City on February 21. Moderated by JP LoMonaco, CBS Sports VP of On-Air Graphics and Design, the conversation delves into how Unreal Engine is revolutionizing live graphics and impacting the creative philosophy of sports-graphics designers. Viewers can watch the discussion on SVG PLAY, which serves as a hub for all Sports Video Group live event and long-form video content. SVG members and sponsors can easily access panels, case studies, keynotes, and more in one convenient location by visiting SVG PLAY.

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