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Visibility is a major concern for supply chain executives today, according to Jeffrey Luft, a portfolio development executive at Siemens Digital Logistics. He emphasizes the importance of convincing the organization on the value of investing in visibility capabilities, as it is critical for measuring and improving operations. Customers now expect fast and complete visibility of their orders throughout the supply chain, which was not always the case in the past.

To achieve visibility, companies must elevate data derived from daily operations to a higher level where they can experiment with improving the flow of goods. The digital twin, a virtual representation of the supply chain, enables users to simulate various scenarios before implementing the optimal one in real life. Convincing finance officers of the value of such an investment is crucial as it affects the speed of return on investment based on allocated resources.

Furthermore, involving experts from different areas within the company is essential for creating an effective supply chain. Sales and product design professionals need to collaborate to mitigate risks and ensure seamless operation. While product designers may prefer working independently, their input is vital for optimizing the supply chain. Ultimately, collaboration between various disciplines within an organization is necessary to achieve visibility and efficiency in the supply chain.

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