TESEM, a global leader in aluminium and plastic components for various industries such as perfume and cosmetics, pharmaceuticals, and spirits, has introduced a new technology called BRI&Va. This innovative technology is designed to enhance the shine of Post-Consumer Recycled (PCR) aluminium, giving it a luxurious appearance similar to virgin anodised aluminium.
After years of intensive research and development, TESEM’s patent-pending BRI&Va technology ensures that high-percentage PCR aluminium achieves a lustre comparable to its virgin counterpart. This advancement allows brands to maintain the luxurious appeal of glossy metal packaging while promoting sustainability by using high-content PCR aluminium.
TESEM highlights the environmental benefits of the BRI&Va technology, mentioning that substituting virgin aluminium with 20 per cent PCR aluminium can lead to a significant reduction in CO2 emissions by up to 78.9%. The company is currently scaling up the technology and has collaborated with Chanel, who has shown interest in integrating BRI&Va into their products.
The cutting-edge solution will be showcased at TESEM’s booth during the upcoming LuxePack Monaco show from September 30th to October 2nd this year. The collaboration with Chanel and the debut of BRI&Va at the LuxePack Monaco show marks a significant milestone for TESEM and its commitment to sustainability and innovation in the packaging industry.
