The University of Iowa Health Care has been recognized as the most humanizing health care brand and the 19th most trusted health care brand in the United States, according to a recent brand report. This recognition is a testament to the high level of empathy, compassion, and commitment of the team members at UI Health Care to providing the best health care experience for patients, families, colleagues, and communities.
The heart of the UI Health Care brand lies in its people, says Denise Jamieson, MD, MPH, who serves as the UI Vice President for Medical Affairs, the Tyrone D. Artz Dean of Carver College of Medicine, and the head of UI Health Care. The recognition as the most humanizing brand in health care reflects not only their expertise but also their ability to connect with patients on a personal level.
UI Health Care excelled in key areas that are deemed important by health care consumers. These include having the best people – a team that is dedicated to patient care and committed to making their lives better – quality medical outcomes – providing exceptional results that exceed expectations – empathy in patient care – understanding and addressing patients’ needs with kindness and compassion – providing reassurance to patients – building trust through open communication and transparency – offering the latest medical treatments and technologies – staying ahead of advancements in healthcare to provide cutting-edge services.
These qualities set UI Health Care apart from other hospitals in the industry and make it a trusted and humanizing brand for those seeking top-notch healthcare services.
