TikTok has recently introduced a new tool that utilizes generative artificial intelligence (AI) to create avatars of real people. These avatars are designed to enhance content dissemination strategies and provide a more personalized touch to content. The Symphony Digital Avatars tool is aimed at professional users on TikTok, such as content creators, advertisers, and companies.
There are two types of avatars available through the tool: pre-designed avatars created with licensed actors for commercial use, and custom avatars designed to represent a specific creator or brand spokesperson with multi-language skills. Additionally, TikTok has expanded its generative AI tools with AI Dubbing, which allows content to be translated into over ten different languages and dialects. This feature automatically detects the original language of a video, transcribes it, translates it, and produces a dubbed video in the selected languages.
The Symphony Collective platform brings together content creators, agencies, and thought leaders to discuss the responsible use of AI in creative marketing. This initiative aims to foster collaboration and innovation in the realm of AI-powered content creation and marketing. By leveraging generative AI tools like Symphony Digital Avatars and AI Dubbing, content creators and advertisers can effectively reach a global audience and deliver impactful messages across various demographics and languages on TikTok.
TikTok’s new tool offers a powerful solution for professional users seeking to enhance their content dissemination strategies through the use of human-like digital avatars powered by generative AI. With two types of avatars available – pre-designed or custom – the tool provides flexibility for creators and brands looking for unique representation options that resonate with their target audience. Furthermore, TikTok’s expansion of its generative AI tools with AI Dubbing means that users can now translate their content into multiple languages, reaching an even wider global audience.
The Symphony Collective platform also highlights the importance of responsible use of AI in creative marketing. As more businesses embrace these technologies, it is crucial that they understand how best to leverage them while ensuring ethical considerations are taken into account. This platform brings together experts from different fields to discuss best practices for using AI in creative marketing campaigns.
Overall, TikTok’s new Symphony Digital Avatars tool offers a valuable resource for professionals looking to take their content dissemination strategies up a notch through the use of human-like digital avatars powered by generative AI. With two types of avatars available and expansion into multiple languages through AI Dubbing, this tool provides flexibility for businesses looking for unique representation options while also encouraging responsible use of these technologies through initiatives like Symphony Collective.
