TikTok and its Influence on the Political Landscape: From Finland to Germany, Concerns and Opportunities in Europe.

German Chancellor Olaf Scholz recently announced his decision to join TikTok, just two months before the summer European elections and ahead of a trip to China. This move was prompted by his staff recognizing the trend of politicians gaining support through the platform, as a strategic decision before the elections.

As TikTok gains popularity among European decision-makers, there are growing concerns about its influence on the political landscape. In Finland, there have been calls to ban the platform due to harmful content and fears of user data being shared with Chinese authorities. The rise of far-right and extreme right parties on TikTok has also sparked concern across Europe, with the Identity and Democracy Group of the European Parliament emerging as the largest audience on the platform.

The impact of TikTok on political power dynamics is becoming evident, as seen in Finland where young people’s favorite parties align closely with the platform’s trends. In Germany, the far-right Alternative for Germany party has found success on TikTok, attracting a significant following among 14-29 year olds. The party’s anti-immigration and anti-establishment views resonate with young audiences on the platform.

For politicians like Scholz and AfD’s Maximilian Krah, TikTok has become a battleground for engaging with young voters and shaping political narratives. The platform’s influence on elections is undeniable, with visibility on TikTok becoming a key factor in reaching and mobilizing young voters. As parties adapt to the TikTok phenomenon, it is likely that its impact on European politics will continue to grow in future elections.

In conclusion, German Chancellor Olaf Scholz’s decision to join TikTok reflects how politicians are increasingly using social media platforms to reach out to younger voters and shape their political narratives. As more policymakers turn to these platforms for electioneering purposes, it will be important for regulators to ensure that they are being used responsibly and ethically.