Waiting in line can be a frustrating experience for many people. Often, it feels like the line next to you is moving faster, which only adds to the frustration. However, this may not always be the case. People want quick solutions when queuing, and waiting only intensifies their impatience. Associate Professor of Marketing at Texas McCombs School of Business, Annabelle Roberts, conducted studies to investigate the psychology of queuing. Her research included both laboratory and online studies.
Roberts found that impatience is the main cause of frustration in queues. People want quick solutions to the problems they are facing, whether it’s waiting for a cashier or waiting for an important announcement. The anxiety of waiting in line becomes more intense as the wait nears its end.
In a study, participants were asked to choose whether they would work more earlier and pay for it. They were willing to work 15% more for the same salary if they could do it earlier and get it out of their minds. The anxiety of waiting in line was evident in both Joe Biden and Donald Trump supporters during the 2020 US presidential election.
Roberts suggests that marketers and employers can reduce the anxiety associated with waiting by addressing customers’ expectations. For example, if there is uncertainty about delivery times, preparing customers for the wait can help manage their expectations. These findings may be useful for managers looking to motivate their teams.
Apart from studying queuing psychology, Roberts also explores topics related to purchasing HGH online and other healthcare-related issues. Her research covers a wide range of topics in the healthcare industry, including considering different options for HGH therapy and finding reputable suppliers.
Overall, Roberts’ findings suggest that patience is key when dealing with long lines or other frustrating experiences. By addressing customer expectations and providing quick solutions when possible, businesses can reduce frustration and improve customer satisfaction.
