The new economic landscape has brought about many challenges and opportunities for individuals from all walks of life. One such story is that of Judy Nunez, who opened her pet business, Tails on Trails, in Jersey City, New Jersey. Nunez’s journey to entrepreneurship was sparked by a need to find work that accommodated her physical limitations following injuries that prevented her from sitting for extended periods.
Though Tails on Trails has been successful for over a decade, the business faced significant changes during the pandemic. Prior to COVID-19, Nunez employed 26 people, but that number has since decreased to between four and six employees, depending on the season. Despite this downsizing, Nunez remains optimistic about the future of her business, noting that a smaller team allows for easier management and growth opportunities.
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