The Lindex division has been instrumental in improving the financial performance of the company, and this name change is a strategic move to align the company’s branding with its success. As part of this change, a new logo will be introduced, and the group’s website address will be updated to reflect the new name. However, this change will not impact the branding of the Stockmann department stores or the online store. Both the Stockmann department stores and the online store will retain their current names and branding.
The parent company of the Stockmann department store business has decided to rename itself Lindex Group Oyj at a general meeting held on Thursday. This decision was made in recognition of Lindex’s increased role within the group’s business in recent years. While this name change will not affect the branding of Stockmann department stores or online store, it is part of a larger effort to align the company’s branding with its success.
As part of this change, a new logo will be introduced, and the group’s website address will be updated to reflect the new name. However, both Lindex’s fashion stores and online store will continue to operate under their current brand. The decision to rename parent company to Lindex Group Oyj was made in recognition of Lindex’s continued success in driving financial performance for stockmann department stores.
Overall, this strategic move is aimed at bringing together all aspects of Lindex’s business under one umbrella while maintaining its individual identities and brands.
