The fashion industry has undergone a dramatic transformation in recent years, thanks in large part to the rise of social media and the emergence of influencers. In a new article series called “Connecting the Dots,” journalist José Criales-Unzueta examines the complex relationships between fashion, pop culture, the internet, and society.
One of the key themes of this series is how these various elements are all interconnected and impact one another. For example, influencers have become increasingly popular with brands because they can help reach their target audience online. However, this partnership has evolved over time, with influencers now often working to satisfy brands in order to gain access to events and collections.
This shift in power has had some negative consequences for both influencers and their followers. Social media has created an environment where going viral is paramount, often overshadowing individual style. As a result, influencers have been pressured to wear full looks from brands at events, even if it means sacrificing their creativity and personal preferences.
Despite these challenges, the influence of brands on influencers continues to grow. This has led to a loss of authenticity and connection with their followers, as well as a lack of diversity in fashion promotion and consumption. As José Criales-Unzueta explores in his series, it’s important for us all to be mindful of these connections and how they impact our culture and society as a whole.
