Scripps is readying for the annual “upfront” where TV networks try to sell their advertising inventory. They are doing so by showcasing recent rights deals that will allow ION, their broadcast network, to air a Friday-night WNBA showcase and Saturday-night doubleheaders from the National Women’s Soccer League. This push is in preparation for the upcoming NWSL season starting on May 17, where ION will offer weekly studio shows marking the first time a linear network has provided such extensive coverage for the league. The network has also developed studio shows for the NWSL covering pre-match, halftime, and post-match analysis.
Scripps acquired ION in 2020 and has since provided stable ownership after years of financial uncertainty and lack of identity. Originally launched as PAX TV in 1998, the network focused on family-friendly programming. However, in 2024, they aim to attract a wider audience with programming like the WNBA and NWSL as well as popular hour-long dramas like “Bull”, “Magnum P.I.” and more. To promote ION, Scripps plans to launch a year-long marketing campaign aimed at raising awareness about their sports and entertainment programming which includes dedicated franchise nights for both leagues running through new fall episodes of ION’s entertainment programming.
