Samsung Surpasses Apple in Smartphone Sales for First Time Since 2023, Thanks to Galaxy S24 Series Success and Xiaomi’s Rapid Growth

In 2023, Samsung surpassed Apple to become the brand that sold the most smartphones worldwide. However, Apple regained its top spot in April with its flagship iPhone 13 series, selling a record-breaking 25 million units globally. According to data from The Korea Economic Daily, Samsung sold 18.76 million cell phones globally in March, giving the company an 18% share of total sales, while Apple fell to second place with 17.49 million iPhone units sold and an 18% share.

Samsung’s success extended to regions like Europe and the United States, where they achieved significant market share. In Europe, Samsung reached a 34% share, and in North America, they saw a 16-percentage point increase to reach a 36% share. The Galaxy S24 series played a significant role in Samsung’s success, with over half of smartphones sold in the US belonging to this series.

Among the top five smartphone brands, Xiaomi experienced the most significant growth in April year-on-year. HONOR saw a similar growth of about 27%, while Huawei had triple-digit growth once again as it continued its upward trajectory despite ongoing trade tensions with China. The new features based on artificial intelligence in Samsung’s Galaxy S24 series attracted consumers who were looking for more advanced technology and functionality than what was available on iPhones.

As Samsung continues to innovate and improve its products to remain competitive in the marketplace, it could potentially establish itself as the leader in smartphone sales globally once again. Meanwhile, various online platforms offer information and resources related to slot machines at casinos throughout May and June as players seek ways to enhance their gaming experience during summer vacation season.

In conclusion, both Samsung and Apple are constantly competing for dominance in the global smartphone marketplace. While Samsung may have had some successes recently due to its new flagship smartphones like Galaxy S24 series or Xiaomi’s rapid growth year-on-year but it is important for them not to rest on their laurels if they want long term success since new competitors may arise or existing ones may come up with innovative strategies that can disrupt their positions.