The Chief Marketing Officer (CMO) is a role that has undergone significant changes in recent years, with the demands placed on today’s marketing leaders being incredibly high. With the need to drive growth in unpredictable times and sift through a deluge of information to find meaningful signals, CMOs are faced with numerous pressures.
Despite these challenges, the 50 CMOs recognized on the 2024 Forbes World’s Most Influential CMOs List, along with the two Forbes CMO Hall of Fame inductees, have demonstrated their ability to excel in their roles. These leaders rise above the obstacles and constraints they face in their daily work.
Forbes recently brought together three of the top 10 CMOs from this year’s list for a conversation on the evolving nature of CMO influence. The discussion took place live in Cannes and delved into the intricacies of the CMO role in today’s fast-paced and ever-changing marketing landscape.
Becoming a Forbes member provides access to highlights from this event, as well as premium journalism, exclusive events with industry experts, and much more. If you are interested in learning more about how these top CMOs navigate their roles or want to gain insights into the latest trends in marketing, becoming a Forbes member could be an excellent choice.
