Revolutionizing Small Business: How AI is Helping Entrepreneurs Succeed in Today’s Competitive Market

During National Small Business Week, small business owners are being celebrated for their use of emerging technologies like generative AI. One such example is Cece Meadows, the founder and CEO of Prados Beauty, who has utilized these tools to enhance her brand.

Cece founded Prados Beauty in 2019 from her daughter’s nursery before relocating to Las Cruces, New Mexico with her husband, a U.S. Army major. In 2020, she started using Google Ads and quickly saw significant results, with a 500% increase in web traffic and a 700% increase in sales within just two months. Recognizing the impact of Google Ads, Cece emphasizes the importance of running ads daily for business success.

After attending a Grow with Google event, Cece discovered AI tools like Gemini and saw the potential they held for her business. She now uses Gemini for various tasks such as writing social media posts, brainstorming packaging ideas, and learning about brand building aspects. The efficiency of Gemini has saved her valuable time, allowing her to complete tasks in just an hour that would have taken days to do manually. It has become an invaluable tool for both Cece and her business.

Small business owners looking to leverage AI tools like Gemini can benefit from resources like Google AI Essentials, a self-paced course designed to enhance AI skills across different roles and industries. Additionally, attending the U.S. Small Business Administration’s National Small Business Week Virtual Summit can provide valuable insights and opportunities for growth. Grow with Google will be hosting a webinar and virtual booth focused on AI, offering resources to help small businesses connect with customers