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As a journalist, I would rewrite the article as follows:
Greg Davies, Head of Behavioural Science at Oxford Risk, believes that financial services providers who effectively connect with clients and help them achieve better outcomes are likely to be successful. By combining behavioural finance, data science, and AI technology, financial services can provide more personalized and scalable solutions than ever before. This is where Behavioural Engagement Technology plays a crucial role in helping individuals make informed financial decisions and mitigate the impact of human biases such as investment inaction.
For example, Behavioural Engagement Technology can benefit investors by helping them develop a moderate risk tolerance in a diversified portfolio. This can ultimately lead to higher returns compared to simply holding cash. Avoiding investment decisions may provide short-term peace of mind but can result in missed opportunities for long-term growth.
Davies emphasizes that poor investment outcomes often stem from inadequate engagement with the investor. Simply increasing engagement is not enough to address this issue; instead, technology solutions are needed to provide personalized and effective engagement strategies for each individual investor. Behavioural Engagement Technology can offer valuable insights to help investors navigate complex financial decisions and optimize their engagement strategies.
By leveraging Behavioural Engagement Technology, financial services providers can offer tailored solutions that meet the unique needs of each investor. Oxford Risk’s platform is designed to deliver hyper-personalized tools that enhance investment engagement and improve outcomes for clients. Ultimately, by utilizing technology-driven solutions, financial services providers can better assist investors in achieving their financial goals and maximizing their returns.
