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As the demand for generative artificial intelligence (AI) continues to grow, it is predicted that the technology will create a 1.3 trillion-dollar market by 2032. In 2022, $40 billion was generated through the use of this technology and it is expected to grow by 41% annually, according to Bloomberg Intelligence. Companies like OpenAI, Google, and Microsoft are well-positioned to benefit economically from AI services. However, they will distribute their products through network operators who are eager to share in the profits of this growing market.

The rise of generative AI has led to an increase in network traffic, which could significantly impact infrastructure capacity and latency. Operators like Orange and Vodafone have already noticed a constant growth in data traffic on their networks. The introduction of generative AI applications could lead to even more diversity in the types of data being transferred.

To address this potential increase in traffic, operators are turning to initiatives like Open Gateway, which standardizes programming tools and APIs for applications to access specific network capabilities. While there are currently no APIs specifically designed for generative AI applications, the framework provided by Open Gateway could enable developers to enhance their applications using network capabilities.

In addition to providing network capabilities for generative AI applications, operators are also exploring the use of AI in network management and incident anticipation. This technology can help technicians monitor network connections and resolve issues more efficiently.

Overall, operators are looking to leverage generative AI not only to improve their networks but also to create new revenue streams and enhance user experiences. By integrating AI technology into their operations, operators can stay competitive in a rapidly evolving market landscape.

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