Steven Koch and Chris Minas, two industry veterans with over 20 years of experience each, have recently launched a new digital agency called Agency 72 in London. The agency’s main goal is to bridge the gap between brands and consumers by integrating the digital and physical worlds. They aim to help brands create immersive, innovative, and meaningful experiences for their customers using the latest technologies. Some of the clients who have already signed up with Agency 72 include Nestle, Haribo, and TKMaxx.
Chris Minas, who has been in the industry since 1998, has introduced numerous UK and global first solutions for both startup and global brands. With over 60 industry awards under his belt, including a Cannes Lion award, Minas brings over 20 years of technology innovation experience as a CTO to the new agency. On the other hand, Steven Koch, with more than 15 years of experience in consumer retail marketing, founded Play Retail, a customer experience agency that specializes in creating holistic customer journeys from in-store to online in both domestic and travel retail sectors.
Together, Minas and Koch are dedicated to revolutionizing the way brands engage with their customers and are excited to bring their expertise to a new era of digital marketing. With their combined experience and passion for innovation, Agency 72 is set to make a significant impact in the industry.
