Red Bull Racing is celebrating its 20th season in Formula One as the reigning Constructors’ Champions. The team has seen significant growth in its event business at the Red Bull Technology Campus in Milton Keynes, with a 46% increase in factory tours and a 52% increase in revenue for confirmed events in the first quarter of 2024 compared to the same period in 2022.
Named after its Buckinghamshire home, MK-7 provides a unique setting for brand activations, receptions, dinners, conferences, and meetings. Since its launch in 2019, MK-7 has offered corporate clients and their guests a behind-the-scenes look at the world of F1. The venue’s central auditorium showcases the team’s collection of race cars from 2005 onwards and includes a boardroom and mezzanine.
The team plans to expand its offerings by hosting factory tour open days for fans and corporate guests, live race screenings, teambuilding activities, and guest speakers on topics related to innovation and product development. Nick Kenton, the Team’s Director of Events and Hospitality, emphasized the importance of evolving their offerings to provide top-notch experiences that align with the team’s brand. The success and popularity of MK-7 highlight the team’s commitment to offering unforgettable experiences for their guests.
