Napa Valley Toys USA and Franco Manufacturing have joined forces to create a new line of bed sheets and comforters for kids that feature night-light technology. This technology was originally developed by Napa Valley for their NightBuddies plush brand in 2015, which includes vehicles, dinosaurs, sea creatures, teddy bears, and wearable slippers with illuminated eyes that serve as night lights to help ease bedtime fears for young children.
Many preschoolers struggle with fears of the dark or monsters, and the NightBuddies line was designed to provide comfort and security during bedtime. Franco has obtained the rights to use Napa Valley’s patented technology through a deal arranged by Cuesta Licensing. The new bedding ranges will feature popular characters such as Snoopy, PAW Patrol, Hello Kitty, Batman, and the Grinch, and will be available at retailers across North America later this year.
In addition to the new collaboration with Napa Valley, Franco’s licensing portfolio includes other well-known kids’ brands like L.O.L. Surprise! from MGA Entertainment, Animal Crossing from Nintendo, Disney Princesses, and Blue’s Clues & You! from Paramount/Nickelodeon. By incorporating Napa Valley’s innovative technology into their bedding designs, Franco aims to offer children a fun and comforting sleep environment with their favorite characters.
