In a recent announcement, the NHL has entered into a multiyear agreement with Bodyarmor to be the league’s official sports drink. This partnership follows BioSteel’s bankruptcy last year, with Bodyarmor taking over as the new official sports drink of the NHL. Three-time league MVP Connor McDavid recently joined forces with Bodyarmor after previously being associated with BioSteel.
NHL fans are known for their unparalleled passion and loyalty to the sport, and this partnership reflects the league’s commitment to partnering with brands that resonate with its dedicated fanbase. The NHL is currently setting records, with an expected revenue of around $6.2 billion and a new single-season attendance record of over 22.5 million fans in arenas.
Bodyarmor’s chief marketing officer, Tom Gargiulo, spoke about the unique nature of NHL fans and their unmatched passion for the sport. He noted that NHL fans are particularly devoted to the game and that their enthusiasm is unrivaled compared to other professional sports leagues. Gargiulo emphasized that NHL fans are exclusive to the sport and that their loyalty makes them some of the most passionate fans in all of professional sports. This new agreement between the NHL and Bodyarmor reflects the league’s dedication to partnering with brands that share its values and connect with its loyal fanbase.
