In 2023, the Music City Bowl had a direct economic impact of $23 million on Nashville’s economy, according to officials. Maryland beat Auburn 31-13 in the game at Nissan Stadium on December 30, with an attendance of 50,088. This made it the fourth-largest attendance among college football bowl games in 2023 excluding the College Football Playoff.
Scott Ramsey, President & CEO of the Music City Bowl, expressed delight at the positive economic impact of the event and credited the support from fans, sponsors, and the community for its success. He also noted that this was a record economic impact for the bowl in recent years. In fact, in 2021 when Purdue defeated Tennessee in front of a sold-out crowd, the Music City Bowl generated a total of $32 million in direct economic impact to Nashville’s economy.
In addition to its economic benefits, the Music City Bowl also contributed to Nashville’s tourism industry by generating over 24,000 room nights during the festivities. Out-of-town attendees spent an average of $243 per day while in-town attendees contributed an average of $206 per day in spending. Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy.
For more information about this year’s Music City Bowl or any other events happening in Nashville, please contact Mike Organ at (615) 259-8021 or on Twitter @MikeOrganWriter.
