Milk & Honey Music + Sports + Ventures has recently acquired VMG Sports, a boutique sports agency that represents several NFL players including Kansas City tight end and three-time Super Bowl winner Travis Kelce. The deal was negotiated by Milk & Honey president/founding partner Lucas Keller and VMG agents Adam Heller, Michael Simon, Greg Diulus, and Sammy Spina.
With the addition of 15 new players to their roster, Milk & Honey now represents a total of 83 clients across various industries. This acquisition further solidifies Milk & Honey’s commitment to representing premier talent in both music and sports.
Lucas Keller expressed his excitement about having VMG Sports join the Milk & Honey family, emphasizing the shared commitment to advocating for athletes and creating value for them. Michael Simon and Adam Heller also shared their enthusiasm about the acquisition, stating that Milk & Honey was the perfect fit for their team and clients.
The deal was facilitated by a team of lawyers and business professionals who worked together to bring VMG Sports under the Milk & Honey umbrella. This acquisition represents a significant step in Milk & Honey’s commitment to representing top talent across various industries.
