Migros, a Swiss retail giant, is making significant changes to its business by divesting almost all of its specialist stores and focusing on the supermarket sector. This shift is crucial for the retailer to address its main concern, which is the supermarket business.
Migros has announced that it will sell five out of its six specialist stores, including Melectronics, SportX, Micasa, Bike World and Do it + Garden. Only the DIY store Obi will remain in Migros’ specialist retail business. Consumers have been caught off guard by this decision as Migros’ specialist stores have been a familiar part of the Swiss shopping experience for many years.
The trend towards online shopping has been rapidly changing consumer behavior, and Migros has recognized this trend. It is now focusing on its e-commerce presence through its ownership of Digitec Galaxus, Switzerland’s largest online retailer. This strategic shift aligns with the growing online retail market in Switzerland and allows Miguelos to tap into new revenue streams.
Although this change may impact Mi
