Midco Sports Shakes Up On-Air Talent as Company Looks to Expand Streamed Content and Form New University Partnerships

Midco Sports, a Sioux Falls-based internet and cable TV provider, has recently laid off several employees, including on-air play-by-play announcers Brian Shawn and Jody Norstedt who are based in Fargo. The company stated that they are planning to enhance their streamed content and form partnerships with universities to provide content on their linear channels, Midco Sports and Midco Sports Two. Some of the employees who were laid off may have the opportunity to continue working with the company in a freelance capacity.

Midco Sports currently holds contracts for broadcasting University of North Dakota hockey, football, and men’s and women’s basketball games, as well as South Dakota State University, University of South Dakota athletics, and Augustana men’s hockey. These partnerships have allowed Midco Sports to provide coverage of a wide range of sporting events to their viewers. With these partnerships in place, the company plans to enhance its streamed content by providing more live events and analysis from experts in the field. Additionally, the company is looking to form new partnerships with universities to bring even more exciting content to its viewers.