Meta Launches Bonus Program Exclusive to US Creators on Microblogging Platform Threads

Meta has recently launched an exclusive bonus program for creators, rewarding users for their content based on performance and the amount shared. The program is limited to creators in the United States and is currently being implemented on Threads, a microblogging platform. To participate, users must have a public profile on Threads and adhere to Instagram’s guidelines for creators as well as the rules and requirements for bonuses on the platform.

Content that violates Instagram’s monetization policies is not eligible for Threads bonuses. In order to receive a bonus payment, some users may need to earn a minimum amount, as specified by Meta. If the minimum amount is not reached, users may not receive a reward but could be invited to participate in future bonus opportunities.

Creators will not be compensated if their posts are claimed by other rights holders, deleted, lack text, have fewer than 2,500 views or engage in any form of fraudulent activity such as fake views. Meta’s bonus program is designed to incentivize creators on Instagram to continue producing engaging content and sharing it with their audience. By rewarding users for their efforts, Meta aims to foster a vibrant creator community on the platform.