Mercadona has been accused of deceptive advertising by Facua-Consumers in Action, who have reported the company to the General Directorate of Consumption for their product called Farmer 51% Oatmeal Tortillas. According to Facua, the product actually contains only around 21% oat flour, not the 51% as advertised. The association believes that this misleading information can harm consumers and has demanded that Mercadona withdraws the product from the market until they change its name.
Facua has investigated the composition of the product and found that it contains approximately 42% cereal flours, with only 21% oat flour. They argue that this name can deceive consumers into thinking that oats make up more than half of the ingredients when they do not.
The organization accuses Mercadona of engaging in misleading advertising by creating an incorrect image of the real composition of the oatmeal tortillas. They emphasize that labeling and presentation of goods must not mislead consumers as stated in consumer protection legislation.
In response to these accusations, Facua has requested that the Ministry of Social Rights, Consumption, and Agenda 2030 opens a disciplinary file against Mercadona for misleading advertising and unfair competition. They are demanding that Mercadona withdraws the product until its name is changed.
The general public is encouraged to be cautious when purchasing food products and to read labels carefully before making a purchase. It is essential to hold companies accountable for their actions and ensure they comply with consumer protection laws.
