Meet Desiree Toto: Ansira’s New Chief Product and Technology Officer Drives Innovation and Modernization for Ecosystem Marketing Platform

Desiree Toto, a seasoned marketing technology expert, has joined Ansira’s executive leadership team as the Chief Product and Technology Officer. She reports directly to CEO Paul Tibbitt and is responsible for overseeing product, engineering, and enterprise information technology within the organization.

Tibbitt expressed his confidence in Toto by highlighting her impressive track record of success. He believes that her leadership abilities and expertise will help enhance Ansira’s product-based culture and strengthen its platform for ecosystem marketing.

Prior to joining Ansira, Toto was the Senior Vice President of Product & Operations at CJ, where she led a global team focused on delivering innovative products and solutions. She also played a key role in transitioning CJ to a product-led culture that laid the foundation for its successful modernization. Before CJ, she held leadership positions within the client development department at several other companies. Toto holds a bachelor’s degree in marketing and studio arts from Clark University.

Toto is excited about joining Ansira and contributing her unique perspectives and experience to help innovate and refine its proprietary technology. She looks forward to leading the product team to achieve even greater success for both Ansira and its clients. Ansira is financially backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.